Last month I presented a talk at the International Coach Federation’s Global European Conference* in Malmo, Sweden. I knew Swedes were famous for their massages, tall blonds, and winter Olympic sports. What I didn’t know was that Swedes are what my co-author, Senia Maymin, and I call “positive deviants”. Here are just seven reasons why:
1. You’ll get a free bike if you agree not to drive to work 3 days a week.
